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The PETS Story
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Three dogs. One family. And the question: Can it be done better?
Albert Schmidbauer is someone who likes to ask questions. Especially one:
How can we promote health in a holistic, honest, and meaningful way?
This question has shaped his path for decades – driven by the mission to sustainably support health and well-being. It was the starting point for BIOGENA: a company dedicated for over 20 years to high-quality micronutrients and now recognized as a leading brand for premium supplements. Clear, scientifically grounded, without unnecessary additives.
His standard: only the best for people. No compromises. But for Albert, thinking doesn’t stop at humans.
Health also plays a big role at home – for him, his family, and their three dogs. Three true personalities, right in the heart of family life – each with their own needs.
Over time, it became clear: dogs also have phases when they need more – whether due to age, activity, or everyday life. Albert started adding micronutrients to their diet. But what was meant well soon turned into a daily challenge:
Opening capsules, hiding powders, sneaking in tablets – a new hiding game every day.
The result? It worked – but it was complicated. Not dog-friendly. Not practical for everyday life. And definitely not relaxed.
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When you welcome an animal into your life, you take on responsibility – for every year, every day, every phase.
Biogena with his dog Fini
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So the solution was clear:
It needed to be something new – dog-friendly, effective, and simple.
That’s how BIOGENA PETS was born:
Liquid micronutrients – developed together with veterinarians and nutrition experts, in the trusted BIOGENA quality you know.
Why drops?
Because true quality proves itself in everyday life:
precisely dosable
highly bioavailable
easy to add to food or treats – no stress, no tricks
And the best part: dogs love them. And you’ll love how easy healthy supplementation can be.
Because dogs deserve more than just food
Discover now
BIOGENA PETS is part of my mission – dedicated to those who walk through life with us on four paws.
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Be among the first to receive exclusive offers and discover insights that support your dog’s health. Plus: save 10 % on your next BIOGENA PETS order.